Seeding strategy, stylist and press relations, and personal & brand profiling - building the relationships that connect brands with the editors, talent and tastemakers who move them forward.
Editorial and VIP placements across print, online, campaign and shopping titles. Earned media built on long relationships, in titles that meaningfully shape perception.
End-to-end production for launches, dinners, runway shows and brand takeovers - guest list and door management, partner sponsorship, post-event coverage built in.
Brand collaborations and cultural alliances that compound. Contract management, brand outreach and two-brand programmes - making two audiences feel like they discovered something together.
Independent and senior-led. No layers, no rotating juniors - the people you hire are the people doing the work. Our practice is built on four principles: narrative-led storytelling, strategic visibility, long-term partnerships rooted in trust, and quality and positioning over volume - always.
We question traditional storytelling, connect the dots and widely expose product and stories.George MacArthur, Founder
For new projects, press enquiries, partnership proposals or general questions, write to us directly. We reply to every note.